In the framework of the International Tourism Fair (FITUR) 2014, the Secretary of Tourism of Mexico, Claudia Ruiz Massieu, headed the official presentation of the campaign: “Live It To Believe It”, which reflects Mexico as a modern country provides unique experiences that invite visitors to return, offering a unique, vibrant and contemporary sense.
Accompanied by Ambassador Roberta Lajous and other authorities, the Director General at the Council of Tourism Board of Mexico (CPTM), Rodolfo Lopez Negrete, said that this international campaign aims to reach new markets and grow in those which already has a presence “Mexico will continue to bet and betting on Spain which is their priority market in this promotion strategy”.
For the first time Mexico has a single face in the FITUR since the pavilion concentrates the offer of the main tourist destinations in the states that integrate the Mexican Republic, where the Sinaloa delegation is having presence through active participation led by Tourism Secretary, Francisco Manuel Cordova Celaya.
About 45,000 square meters the Mexican pavilion, which brings together 104 exhibitors who through operators, hotels and airlines offer various cultural tour and beach destinations that Mexico has. In addition, four stations, equipped with the latest technology, show the cultural richness of the different regions of the country.