As part of the promotional and advertising activities that the Ministry of Tourism of Sinaloa is carrying out in coordination with the Association of Hotels and Tourism Companies of Mazatlan in the state of Minnesota to present Mazatlan as the best beach alternative in Mexico, Mazatlan was at the Minnesota State Fair in its nearly 150 years of existence has grown to become one of the largest state fairs in the country which attract about 1.7 million visitors each year.
The advertising strategy included the presentation of a ‘Gastronomic Truck’ where audience tasting a typical saucer of our port: the Shrimp Ceviche, whose singular recipe was prepared and presented by Chef Marino Maganda who traveled from the city in the company of the public relations team of the Association of Hotels and U.S. company Ogilvy. In addition, the thousands of attendees who enjoyed our traditional shrimp ceviche also had the opportunity to participate in a series of contests and raffes for prizes including all-inclusive trips to Mazatlan.
According to preliminary figures presented by Ogilvy, Mazatlan was favored not only by the exposure to thousands of visitors kept on the premises of the fair, but also for the coverage provided media through social networks and the radio and television programs.
This is one of the many activities that are taking place in the neighboring country to attract more tourists during the winter holiday season that already comes closer, where Mazatlan is highlighted not only by the tranquility and beauty of its beaches but because it offers a range of options for all visitors on having programs and cultural venues, parks and recreational activities for the whole family, restaurants offering national and international cuisine, nightlife with different musical genres, tours to magical towns, eco-adventure activities, among much more.
Shortly it will participate in the prestigious annual fair for travel agents MLT University at the end of September in Minnesota, will be a training reservations to the agents Delta Vacations, and Mazatlan’s seminar to promote its attractions between travel agents, organizers groups and media in the middle of October in Minnesota, where it is expected the participation of Governor Mario Lopez Valdez.
Mazatlan it is outlined as one of the best travel options in Mexico with more than 12,000 air seats of Minneapolis’s international airport across Delta Airlines and Sun Country.