The Pacific Coast City of Mazatlan has been designated as National host of Mexico’s 2011 World Tourism Day celebrations, taking place Sept. 27.

Mazatlan’s festivites join global tributes to this annual event of the World Tourism Organization (UNWTO). With flourishing arts and deeply historic roots, this authentic travel destination promises a vibrant showcase of events celebrating the offical theme for 2011, “Tourism – Linking Cultures”.

Mexico Secretary of Tourism, Gloria Guevara Manzo, announced the prestigious designation at a press conference earlier this week, alongside Mario Lopez Valdez, Governor of the State of Sinaloa, and State Secretary of Tourism Oralia Rice.

“Mazatlan is one of the most attractive destinations in our country. The city hosts large events such as Carnival, boasts great infrastructure for conventions and is easily accessible by land and air,” she noted. “That is why we consider it to be one of the destinations with greatest potential.”

During the joint conference, Secretary Guevara also declared that Mazatlan’s event would be without precedent. Mexico will appoint ambassadors on behalf of Mazatlan – including renowned celebrities, artists and athletes.

“World Tourism Day spotlights Mazatlan’s ongoing commitment to preserve and encourage cultural legacies while broadening tourism opportunities for our beautiful city,” says Carlos Berdegue, vice president, Mazatlan Hotel Association and Tourism Board.

“Millions of travelers are drawn to Mazatlan’s rich diversity of offerings – from our historic Colonial town and ecological wonders to modern resorts, gourmet cuisine and world-class events,” he continues. “We are extremely honored and delighted to be recognized as host, and look forward to an unforgettable World Tourism Day celebration.”

Mazatlan’s has recently emerged as a top tourism destination, thanks to new development and the restoration of Mazatlan’s lively historic district. Investment in the new “Playa Espiritu” tourism corridor – spanning to the nearby eco-tourism destination of “Teacapan” – will further broaden the region’s scope of diverse experiences for travelers.