With Mexico’s commitment to tourism and in order to attract more foreign visitors to our country, the Ministry of Tourism (SECTUR), through the Tourism Board of Mexico (CPTM) presented the campaign “Live it to Believe It” that will communicate the competitive advantages of tourism destinations that Mexico has, showing their diversity and modernity.
With an initial investment of $36 million dollars, the tourism promotion strategy includes the presence in major foreign media, including television, outdoor, print, radio and digital media.
Thus, on this occasion it was the turn of the beautiful state of Sinaloa, where a group of producers, cameramen and sound staff started work filming in the main tourist destinations of the state, such as:
Magic Town “El Fuerte” – Promoting the “Sea of Cortez-Copper Canyon” circuit, including images from hotels, the train “El Chepe”, colonial architecture and gastronomy of the town.
Magic Town “Cosala” – Films were made in the Reservation of Our Lady, including the cuisine of the restaurant “El Pueblito” and a tour for the streets of the historic center.
Mazatlan – Images were collected of the Aquarius, Plazuela Machado, Angela Peralta Theater, sport fishing, pyrotechnics of the Stadium “Teodoro Mariscal” and images of Mazatlan’s Carnival, which is considered one of the best in Mexico.