tourismbegin

1955: Mazatlan Begins Tourism

beginturismo“Mazatlan…is a choice seaside resort with a splendid new resort hotel, Playa Mazatlán. It’s air-conditioned…with private balconies…gourmet food served from spotless kitchens, water is filtered and all milk is pasteurized…[visitors enjoy] the famed bathing beach of the very blue Pacific…a seascape of offshore islands….a luxuriant paradise of tropical gardens, where parrots flit, orchids bloom, and a filtered swimming pool beckons. Nights can be enlivened with starlighted roof-garden dancing or dining in the Chubasco Room. All this for $6.00, American Plan.” -Westways magazine, 1955.