The Promotion Tourism Board of Mexico (CPTM) and Mazatlan Hoteliers jointly prepared the Strategic Plan of Mazatlan’s Promotion on the international market.
The Vice President of the Association of Hotel and Tourism Companies, Carlos Berdegue Sacristan, anticipated that within the actions to be taken will be to be repositioned the Mazatlan brand in strategies of public relations and marketing abroad, negotiate more airline seats and recover routes from Seattle, Denver, San Francisco and more.
“I believe that very good things have happened in Mazatlan and come more to strengthen the local economy”.
In Satisfaction Survey that fulfilled the tourists who enjoyed their stay during Mazatlan’s Carnival 2014, the beautiful port obtained an overall rating of 9.2 which highlights that 93% of visitors’ surveyed plan to return to Mazatlan in a period less than one year.
These results were released at a press conference in the presence of the Secretary of Tourism of Sinaloa, Francisco Cordova Celaya, Vice President of the Association of Hotels and Tourism Companies of Mazatlan, Carlos Berdegue Sacristan and the President of the Association of Hotels Three Islands of Mazatlan, Jose Ramon Sanchez Manguart, who detailed the Tourist Satisfaction Survey was conducted by the company “Fresh Ideas” with a total sample of 833 interviews with tourists staying in 47 different hotels in Mazatlan.
Inside the most out-standing information we find that:
- 60% of the tourists asked visited more than 3 times in Mazatlan, which warns the high degree of satisfaction to the destination.
- 25% visited this destination Carnival for the first time and 29% in March 2014, which provides 30% of new first-time tourists in the port.
- 88% valued positively the services offered by Mazatlan’s Hotels. Also, 99% declared that the rates of reservation were respected reminded previously, which shows the fulfillment of the commitment made to respect the accommodation rates and reservations made by visitors.
- Of the tourists surveyed, 94% gave an approbatory opinion to Mazatlan as tourist destination, most of whom came mostly from Sinaloa, Jalisco, Durango, Guanajuato, Federal District, State of Mexico, Coahuila, Chihuahua, Nayarit, Zacatecas, Baja California North, Hidalgo, Texas, United States and Canada.
Both the Secretary of Tourism as Carlos Berdegue and Jose Ramon Manguart agreed that although these results are encouraging and very important, so are extremely compromising to improve the delivery of services with continuous and coordinated agenda, exceeding the expectations of the visitors to guarantee an unforgettable experience in Mazatlan.
Again Mazatlan, the eternal favorite of those who flee of the cold and the big metropolis, welcomes the Norwegian Star and Veendam cruises arrived this morning with a bit more than 4,000 tourists and 1,500 crew members.
Part of tourists opted to hire sightseeing within the city and in rural areas, and some decided to make the walk to the “blue line” which invites you to tour the historic center of Mazatlan and return to the terminal port.
Notably, Mazatlan is one of the few tourist destinations that offer beach, fun and culture, so if you do not yet have the opportunity to know it, we invite you to discover why it’s known as “The Pearl of the Pacific”.
Led by the renowned music producer and critic of the Academy of TV Azteca, Arturo Lopez Gavito, accompanied by the President of ACIR Group, Antonio Ibarra, and the Mayor of Mazatlan, Carlos Felton, was announced at the Mazatlan International Center, the arrival of the prestigious international firm of Disney under the project “Radio Disney” to begin broadcasting next Tuesday March 18 under the 99.5 FM frequency.
Meanwhile, Arturo Lopez Gavito, vice president of marketing for Disney Mexico said: “Sinaloa is in a very important process of social reconstruction and here we are doing our bit. We have an expansion project by the company and take all Disney businesses to some of the most important places in Mexico.”
A sample of what the arrival of this project to Mazatlan was the coexistence of original characters brought from Disney. “It’s complex to take Disney’s infrastructure to other places but we brought out a small piece to Mazatlan. What we want is to have activities here, make ‘mazatlecos’ to travel to Mexico City, Orlando, Florida and California to attend premieres, exclusive concerts at the National Auditorium in Mexico City and when it is the first anniversary we want to bring a live show.”
Thanks to the economic development potential offered by Mazatlan, investors announced the upcoming opening of two major projects for the port: Plaza Sendero and the Costco chain.
Plaza Sendero of the Acosta Verde Group is a shopping mall that will feature 200 local, parking spaces and four anchor stores like Soriana, Coppel, Famsa and Cinepolis.
Meanwhile, the Costco chain has 36 locations in more than 20 states of the country, is preparing to start work in Mazatlan to be located opposite the Plaza Sendero (for ‘Libramiento 2’).
As such, Mazatlan is consolidates outward as the best city for investment in the Mexican Northwest.
The Federal Ministry of Tourism announced the first implementation of Security Operating Holy Week 2014 with a vision of comprehensive tourist services, including consumer protection, safety and facility in the traffic.
This program begins with five pilot cities: Morelia, Mazatlan, Ixtapan de la Sal, San Miguel de Allende and Acapulco, providing a constant and physical presence to cover more regions.
At a press conference, the CEO of Destination Management of the Federal Tourism Ministry, Jose Angel Diaz Rebolledo, said that “finally what is sought is to cater to tourists with a friendly and comprehensive vision” which will allow not only assist in issues providing security but the prompt arrival at their destination, privileging to the rotten cars, providing adequate protection for hotels, eating facilities and shuttle not abuse their prices, building a network of tourist services for when an incident is presented, among others.
Security Operating for Holy Week 2014 will have the support of the authorities of the three levels of government as well as civil society and the private sector.
With a style of the great shows of Las Vegas, the followers of the legacy of The Platters gave a concert where the romance and charm of their voices captivated the community of Americans, Canadians and ‘Mazatlecos’ who gathered wednesday night at the Angela Peralta Theater.
The public, mostly foreign, through songs recalled the 50′s and 60′s epoch, starting the night with “Get Ready”, continuing “The great pretender” followed by hits such as “My girl”, “My guy”, “Your never find” , “Twiglight”. They also enjoyed hits of the 70s and 80s such as: “What you will not do for love”, “At last”, “My first last my everything”, “Somewhere over the rainbow”, “Stand by me”, among many others.
It could not end the night without offering a medley of Mexican compositions like “Besame Mucho” and “Sabor a mi”.
Only you and Celebration were the two songs that marked the end of the show.
The Secretary of Tourism of Sinaloa, Francisco Cordova Celaya, on his return from Sea Trade Cruise Shipping 2014 held recently in the city of Miami, Florida, announced that during a meeting with their counterparts in Baja California Sur, Ruben Reachi Lugo and Jalisco, Enrique Ramos Flores; agreed to begin a new dynamic diffusion, where Mazatlan, Los Cabos and Puerto Vallarta join forces to form the Mexican Riviera, an attractive, unique and differentiated product to the cruise industry.
The “Mexican Riviera” was created with the aim of rescuing cruise tourism in the Mexican Pacific, for which the three states agreed to invest each $200,000 dollars to begin to be projected as a destination-region, combining its tourist attractions and offering a unique travel experience.
On Thursday March 13 was held in the city of Culiacan, Sinaloa the event: Sinaloa Enchant “Exporting Heart for the World,” which had as its main purpose is to promote the state of Sinaloa through various economic export (agriculture, livestock, industry and fishing), as well as their culture and traditions, showing the true face that all ‘sinaloenses’ want to be recognized in Mexico and in the world.
During the event attendees had the opportunity to realize negotiations, taste a delicious buffet of typical dishes of the region and enjoy a varied artistic performance, where it was further attended by the Governor of Sinaloa, Mario Lopez Valdez, President of the System DIF Sinaloa, Mrs. Alma Sofia Lopez Carlon, the President of DIF Oaxaca, Mrs. Mane Sanchez Camara, the President of San Luis Potosi SEDIF, Mrs. Maria Luisa Ramos Segura, almost 100% of horticulturists statewide, among others.
Note that the money raised during the event will be donated to “Save the Children”, an organization that defends the rights of children in various parts of the world and was established in Sinaloa since 2007, currently helping 43,000 infants of 14 municipalities.
Meanwhile, the state governor, Mario Lopez Valdez, described the event as a positive in every way, not only because it promotes Sinaloa but it strengthens it.
In words of Carlos Felton, with this twinning both Mayors are able to consolidate something that was a dream for many years, the completion of the Durango-Mazatlan-Matamoros highway, which is the ideal pretext of Mazatlan and Durango entrepreneurship start working together and begin to create the conditions in which we are not competitive but we are really two municipalities that work together and complement each other.